Reach the right customers, every time
Group customers by who they are and how they shop. Target campaigns, discounts, and workflows to the people most likely to engage — online and at checkout.
Blanket promotions waste margin and miss the mark
Your customers shop at multiple dispensaries every year. Without segmentation, you treat your most loyal high-spenders the same as one-time visitors.
Same discount for everyone
Broad promotions erode margin without driving meaningful behavior change. Your best customers get deals they don't need.
No visibility into who's buying
You know what sold but not who bought it, how often they visit, or whether they prefer flower over edibles.
Manual, one-size-fits-all outreach
Every campaign goes to your entire list. No targeting by spend tier, product preference, or visit frequency.
Build audiences from real behavior, not guesswork
Segments group customers based on demographics, spend, visit frequency, brand preferences, and product interests. Audiences recalculate nightly so your targeting stays current.
Stop giving away margin to customers who'd buy anyway
Attach segments to discounts so the right offers reach the right customers. VIP rewards for your top spenders. Win-back incentives for lapsed shoppers. New-customer perks that drive trial without cannibalizing existing revenue.
Trigger the right message at the right moment
Connect segments to Loyalty & Marketing Pro workflows. Automatically trigger campaigns based on spend behavior, loyalty status changes, or visit patterns. Audiences update nightly, so your automations always target current behavior.
Give your budtenders context, not guesswork
Segment context appears at the register so staff know who they're serving. High-value customer? First-time visitor? Lapsed for 60 days? Your team sees it before the conversation starts.
Discounts apply automatically at checkout based on segment membership. No manual codes, no guesswork, no misuse. Dutchie calculates discounts to protect your margins.
Common plays you can run with Segments
Win back lapsed shoppers
Target customers inactive for 30, 60, or 90 days with a compelling re-engagement offer before they become someone else's regular.
Grow revenue from high-value customers
Identify your top spenders and reward them with VIP perks, early access, and exclusive collections that deepen loyalty.
Convert first-time visitors to regulars
Trigger a welcome series for new customers with personalized product recommendations based on their first purchase.
Automate timely moments
Birthday rewards, expiring medical ID reminders, and loyalty tier upgrade notifications triggered automatically.
Reward brand-loyal customers
Create segments for customers who buy specific brands and deliver targeted promotions that strengthen brand partnerships.
Drive digital payment adoption
Target cash-only shoppers with incentives to try Pay by Bank or card, reducing cash handling costs.
Four steps from data to action
Define your audience
Choose from demographic, behavioral, brand, product, and payment attributes to build your segment.
Audiences update nightly
Dutchie recalculates segment membership every night based on the latest customer behavior.
Attach to campaigns or discounts
Connect segments to workflows, SMS/email campaigns, or discount rules. Target only the customers who qualify.
Apply automatically at checkout
Segment-based discounts apply at the register without staff intervention. No codes, no guesswork, no misuse.
Segments power your entire Dutchie stack
Segments aren't a standalone tool. They connect to every part of the platform, making your campaigns, discounts, and in-store experience smarter.
Loyalty & Marketing Pro
Trigger personalized email, SMS, and push campaigns to specific segments. Automate win-back, VIP, and lifecycle workflows.
Dutchie POS
Segment context and auto-applied discounts appear at the register. Staff see who they're serving and discounts calculate automatically.
Dutchie E-Commerce
Show targeted promotions and personalized product recommendations to specific segments on your online storefront.
Dutchie Nexus
Measure segment performance with Loyalty Scores and compare behavior across audience groups to optimize your strategy.
Discounts & Promotions
Restrict any discount to specific segments. VIP pricing, win-back offers, and tier-based rewards without blanket markdowns.
Workflows
Use segments as triggers and filters inside automated workflows. When a customer enters or exits a segment, actions fire automatically.
See Segments in action
Find out how targeted segmentation can protect your margins, increase retention, and turn one-time visitors into regulars.
See it in action
