Retail media · Now generally available

Turn visibility into measurable sales.

Reach cannabis shoppers where they already buy, at the moment they're deciding what to buy.

Dutchie Sponsored Placements put your products in premium positions across dispensary menus, in-store kiosks, and branded mobile apps, in front of verified shoppers, powered by live Brand Catalog data so every listing shows accurate images, pricing, and availability.

Every $1 in ad spend returns more than $6 in verified product sales.
Request a demo
>$6 ROAS
returned in verified product sales for every $1 of ad spend
60%
of menu clicks land in the top-10 product spots shoppers see first
New-to-brand
measurable category-share & new-to-brand lift, closed-loop to real sales
The challenge

Impressions and clicks aren't sales.

Most cannabis advertising stops at the top of the funnel, so you never see what actually drove a purchase. Sponsored Placements put your brand where buying decisions happen, on the digital shelf, and tie every dollar of spend to verified sales data that proves real ROI.

Why brands choose Dutchie

Built for brands that want to prove performance.

Visibility

Claim premium positions across menus, kiosks, and branded apps, the top-of-shelf spots where the majority of shopper attention and clicks already go.

Real ROI

Closed-loop reporting connects every impression and click to verified purchases, so you see exact return on ad spend, not proxy metrics.

Accuracy

Live Brand Catalog data keeps every sponsored listing on-brand, with accurate images, descriptions, pricing, and availability on connected menus.

How it works

From objective to verified sales, in four steps.

1

Set your advertising objective

Whether you're after pure ROI, brand exposure, category share, or a mix, our team works with you to structure Sponsored Placements around the outcomes that matter to your business.

2

Run with live data from Connect

Dutchie ingests your brand's product catalog and distributes it to connected retailer menus, so your sponsored products always show the most accurate images, descriptions, pricing, and availability.

3

Execute three types of placements

Match the format to the moment, from single-product features to full-brand showcases to add-on prompts at checkout.

Individual Sponsored Ads

Feature single products in premium menu positions to capture attention immediately.

Brand Sponsored Ads

Showcase multiple SKUs to build brand recognition across categories.

Cart Topper Ads

Trigger add-on purchases at checkout and increase average order value.

4

Measure real results

Track full-funnel performance, impressions, clicks, conversions, and sales. Closed-loop reporting shows your exact return on ad spend so you can optimize against real purchase behavior.

A better experience for everyone

Relevant placements help the whole ecosystem.

When the right product surfaces at the right moment, shoppers, retailers, and brands all win.

Shoppers

Discover relevant products faster, with accurate details that make it easier to decide what to buy.

Retailers

Earn revenue for hosting placements while selling through inventory, all within the menus they already run.

Brands

Sell more and grow visibility, backed by verified performance data that proves what's working.

FAQ

Sponsored Placements questions

What are Dutchie Sponsored Placements?
Sponsored Placements are paid product placements that put your brand in premium positions across connected dispensary menus, in-store kiosks, and branded mobile apps. They reach verified cannabis shoppers at the moment they're deciding what to buy, and every placement is powered by live Brand Catalog data so your listings always show accurate images, descriptions, pricing, and availability.
Where do placements appear?
In the high-visibility spots where shoppers are already looking: the top-of-menu and top-of-category positions across dispensary e-commerce menus, in-store kiosks, and branded mobile apps on the Dutchie network. These are the positions that capture the majority of shopper attention and clicks.
What types of placements can I run?
Three formats. Individual Sponsored Ads feature a single product in premium menu positions to capture attention. Brand Sponsored Ads showcase multiple SKUs to build recognition across categories. Cart Topper Ads prompt add-on purchases at checkout to lift average order value. Your Dutchie team helps you match the format to your objective.
How is ROI measured?
Through closed-loop reporting. We connect every impression and click to verified purchases, so you see full-funnel performance (impressions, clicks, conversions, and sales) and your exact return on ad spend. That means you optimize against real purchase behavior, not proxy metrics like reach or engagement.
How do I get started?
Request a demo and our team will help you set an advertising objective, whether that's ROI, brand exposure, category share, new-to-brand growth, or a mix, then structure and launch placements around it. We ingest your product catalog through Connect so your sponsored listings stay accurate across every connected menu from day one.
Do retailers benefit from hosting placements?
Yes. Retailers earn revenue for hosting placements while selling through inventory, all inside the menus, kiosks, and apps they already run, with the same accurate, on-brand product data their shoppers expect. It's built so shoppers, retailers, and brands all come out ahead.
Retail media

Start promoting with Sponsored Placements.

Put your products in front of verified shoppers at the moment they're deciding what to buy, and see the sales your ad spend actually drives. Our team will help you launch placements built around your objectives.

Request a demo