Turn shoppers into regulars and regulars into champions
Shoppers have more options than ever. Loyalty & Marketing Pro keeps them coming back with personalized rewards, gamified experiences, and AI‑powered campaigns that connect every promotion directly to revenue.
Boost dispensary revenue with personalized promotions
Bring loyalty and marketing together in one suite so every reward, promotion, and message works as a single unified platform.
Customers see their rewards in real time, unlock personalized offers, and redeem them online or in-store. Loyalty members spend 20 to 30 percent more per order and return far more frequently, creating a dependable base of high-value shoppers.
Own the Customer Relationship
Keep loyalty, marketing, and customer data in one connected system that you control. You decide how to engage, reward, and grow your shopper base. Every touchpoint belongs to you.
Automate Engagement, Scale Without Extra Work
L&M Pro automates reorders, win-backs, birthday boosts, and reminders at scale so your team saves hours while customers get personalized experiences that feel effortless.
Marketing You Can Actually Measure
Tie every message and reward to actual orders, repeat visits, and revenue. See what works, where conversion falls off, and how every campaign impacts customer lifetime value.
Loyalty Programs That Fit Your Brand
Run simple point-per-dollar rewards or design advanced tiered memberships with custom accrual rates, expirations, birthday bonuses, and even members-only shopping pages. Flexible program design puts you in control and makes loyalty an extension of your brand.
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Keep Shoppers Coming Back for the Next Reward
Points alone don't build loyalty. Gamification makes shoppers want to keep earning. With progress bars, unlockable perks, and personalized bonuses, customers are motivated to return more frequently and spend more each visit.
Personalized, AI‑Powered Campaigns
Reach customers at the right moment with campaigns across email, SMS, push, and app. Triggers include abandoned carts, post-purchase, back-in-stock alerts, birthdays, and reorders. Every message is personalized using browsing and purchase data, powered by AI.
Full-Funnel Attribution That Proves ROI
Fragmented tools leave you guessing if your marketing worked. With Dutchie, every campaign ties directly to orders, repeat visits, and revenue. From a single dashboard, see what drives growth and where conversion falls off.
One platform. Every channel. Total control over your customer relationships, revenue attribution, and growth.
Just set it and forget it
Automated campaigns do the work for you. Triggers, conditions, and actions work together so every shopper gets the right message at the right time.
Win Back Dormant Shoppers
Automatically identify lapsed customers and trigger "We Miss You" offers via their preferred channel before they switch to a competitor.
The Refer-a-Friend Engine
Turn your regulars into a sales force. Reward customers for bringing in new shoppers with a tiered referral system designed for high-volume growth.
Reward the Moments That Matter
Trigger automatic point boosts and personalized perks for birthdays, first-time purchases, and major spend milestones.
Post-Purchase Engagement
Send automated re-order reminders and cross-sell nudges based on exactly what they just bought.
This loyalty program was rebuilt to be a new gold standard and features a four-tiered system designed to reward and engage customers through personalized perks, seamless digital integration, and best-in-class benefits across all retail channels.David Gacom, Chief Commercial Officer, Ascend Wellness
A consistent experience however they shop
Whether your customers are on their couch or in your lobby, loyalty is always front and center. One balance, one profile, one experience.
Online
Customers see their rewards in real time, apply them during checkout, and unlock personalized offers directly while browsing your website.
In-Store Kiosks
Shoppers log in, view their rewards, and redeem them instantly as part of a fast, self-service checkout flow. QR scan or phone number. It just works.
Your Branded Mobile App
Your branded app puts loyalty in every customer's pocket. Track points, receive personalized notifications, and redeem rewards from anywhere.
Digital Wallet Passes
Scan to earn, tap to pay. Loyalty passes in Apple and Google Wallet combine rewards and payments for a frictionless in-store experience.
Market like a pro, no matter your experience level
Launch high-converting campaigns in half the time with guided setup, AI-assisted content, and smart channel optimization.
AI Campaign Builder
Launch high-converting campaigns in half the time. Use guided setup and AI-assisted content creation to write compliant, engaging copy for every drop.
Waterfalls for Channel Prioritization
Maximize your budget. Set your "Waterfall" to prioritize the most effective channels first, like Push, then follow up with SMS or Email automatically.
Dynamic Marketing URLs
Remove friction from the click. Smart links automatically log customers into their local menu and surface their "usual order" for a 2-click checkout.
Loyalty that feels like a VIP experience
Create a program that rewards behavior, not just spend.
Tiered Rewards & Multipliers
Build a culture of "leveling up." Create custom tiers, point multipliers for slow days, and exclusive VIP benefits that keep shoppers progressing.
Exclusive "Secret" Collections
Gate your most anticipated drops. Create secret menus and collections visible only to specific segments, like "Concentrate Lovers" or Top-Tier members.
Urgency-Based Expirations
Drive immediate action. Set custom expiration rules for specific rewards, like birthday perks that expire in 30 days to encourage a quick return visit.
Reach the right customers, every time
Segments group customers based on who they are and how they shop. Focus campaigns, discounts, and workflows on the customers most likely to engage.
Stay top of mind in a competitive market
Your customers shop across multiple dispensaries. Segments help you understand who is choosing your store and keep them coming back.
Make every message more relevant
Use real behavior, spend, and preferences to guide offers instead of delivering the same experience to every customer.
Keep targeting accurate without manual work
Segment audiences recalculate nightly, automatically updating as customer behavior changes.
Built into Dutchie POS
Segments apply automatically at checkout. Dutchie calculates discounts automatically to reduce errors, misuse, and protect margins.
Top Segment Attributes
Customer Attributes
Spend & Visit Behavior
Brand Preferences
Product Interests
Product Tags
Payment Behavior
Latest Features: Spring 2026
We're shipping fast. Here's what's new in Loyalty & Marketing Pro.
Refer-a-Friend Engine
Tiered referral rewards for both referrers and new friends with minimum spend thresholds and trackable enrollment.
Comms Preferences
Give customers and budtenders control over SMS, Email, and Push opt-in status directly at point of sale.
30+ New Segment Attributes
Filter by loyalty status, spend behavior, purchase patterns, channel preferences, location habits, and campaign engagement.
Custom Segment Badges at Register
Visually flag VIPs, medical patients, and high-value customers at the register with customizable icons and colors.
Employee Rewards & Guardrails
Dedicated employee segments with exclusive rewards that prevent double-dipping on existing discounts.
Event-Based Lead Generation
Turn pop-ups and festivals into trackable revenue with unique QR codes that auto-enroll customers in rewards.
VIP & Secret Menus
Exclusive product collections visible only to specific segments like "Concentrate Lovers" or "VIPs."
Standalone Loyalty Signup URL
Generate unique signup links and QR codes for enrollment beyond POS: at check-in desks, social media, and events.
Features That Keep Customers Coming Back
Tiered Rewards
Flexible loyalty programs with multipliers, tiers, and perks like birthday bonuses.
Automated Workflows
"Set it and forget it" win-backs, post-purchase follow-ups, and abandoned cart reminders.
Multi-Channel Campaigns
Personalized email, SMS, and push notifications all from one place.
Measurable ROI Reporting
Tie every campaign to revenue so you know exactly what drives growth.
Gamification
Progress bars, point boosts, expirations, and personalized challenges that drive urgency.
Refer-a-Friend
Tiered referral system that rewards both referrer and friend with trackable enrollment.
See loyalty more clearly with Nexus
Compare VIPs, discount shoppers, or custom groups to see who is strengthening and who is slipping, then take action with targeted campaigns.
Explore NexusTurn shoppers into regulars, and regulars into champions
Loyalty & Marketing Pro helps you turn first-time shoppers into loyal regulars with rewards, targeted promotions, and automated campaigns across every channel.
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