What is Dynamic Delivery?
What is Dynamic Delivery?
Dynamic Delivery is a cannabis delivery style where a driver can keep a set amount of inventory in their car so they can deliver to customers that have placed orders while they are out on the road. It allows the driver to be flexible and deliver to more customers without having to go back to the dispensary.
Dynamic delivery allows for a certain amount of inventory to be carried in the vehicle even though it hasn’t been ordered yet. That way, drivers can receive orders as they are placed, and respond while out on a delivery run.. This gives a delivery operation more flexibility with its service coverage, and allows organizations to deliver to areas farther away from their home base (as regulations allow).
This is a great option for reaching and maintaining loyal customers as they will become accustomed to having quick delivery, and frees up time for your drivers as they don’t have to continually head back to the dispensary or distribution center to pick up the next order. It’s a win win!
How To Setup Dynamic Delivery
There are two ways to set up Dynamic Delivery in your cannabis operation. Distribution centers or hub and spoke models, or dispatch from the dispensary itself. The hub and spoke model has your distribution center as the “hub” and the spokes are the outlying delivery points to the central hub. This is a great option for dispensaries already operating with delivery, and requires a designated location just for delivery operations. For smaller operations, dispatching from the dispensary itself may be easiest.
For both, Dutchie makes it simple. We recommend utilizing our kit creation system for delivery, as it allows your team to make sub-rooms to move inventory into and have prepared for your drivers each day. With your inventory allocated and loaded up into your delivery driver’s vehicle, all there is to do is set up your separate e-commerce menu, which Dutchie does for you.
Example of a menu utilizing this by designating dynamic vs. scheduled on their website.
This too is super simple. With Dutchie full stack and a little configuration, the system will recognize your allocated kit inventory for your Dynamic Delivery menu only, allowing customers to only purchase what you have allocated. Catchy names like Super Fast Delivery, or even just Dynamic Delivery are eye-catching and let customers know that this is the quicker option to receive their product.
From there, all you have to do is create your delivery zones and times in the POS, and you’re ready to offer dynamic delivery.
How to Increase your ROI with Dynamic Delivery
We’ve explained what dynamic delivery is and how to set it up, but now let’s talk about the benefits. Providing customers with various delivery options, such as same-day, scheduled, and express delivery caters to different customer preferences and can increase sales. Not only that, it gives your staff in store more time to focus on in-store customers as they aren’t fulfilling delivery orders and dispatching them constantly.
Dynamic delivery and delivery in general allows you to reach an entire new subset of customers. For various reasons, customers may be unable or unwilling to go to your physical location, so the ease of delivery makes it easy to reach a new subset of loyal clients. With the speed and convenience of dynamic, you’re on a fast track to creating loyal cannabis enthusiasts that will order from you time and time again.
Not only is it excellent for finding new customers, but it can also help move inventory that isn’t performing well in store. With a limited menu, you’re in the driver's seat (pun intended) for what individuals are able to purchase, helping push inventory that may not be performing well.
It’s a win win for all.
Conclusion
Setting up dynamic delivery may seem daunting at first, but Dutchie makes it simple. With our easy to use delivery configuration system, you can set zones, delivery times, create and edit inventory kits, and allow on the road mobile check out for streamlined transactions. Reaching new customers and creating loyalty has never been easier, and you’ll see quick returns with this simple addition to your dispensary operations.
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